Hackathon, derived from the word “hack” and “marathon”, aims to provide a quantum-leap experience to participants over a limited period of time. Participants will be given a problem statement related to issues in the pharmaceutical industry. While brainstorming business models that can be applied to solve the given issue, sessions related to building business models will be provided over the course of the Hackathon, in which the participants will learn and apply the materials to refine their models. The final model will be pitched at the end of the event. The workshop and mentoring sessions led by experts from various fields of profession will broaden the horizon of all the participants, and stimulate participants to step out of the box.